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Does Brand Matter when Buying A Roof? A GLS Crew member installing shingles during a roof replacement. When replacing your roof, selecting brand name manufacturers offers us a chance to have blanket opinions when faced with many specific choices. In the case of roofing, without one dedicated brand there would be countless choices on the shingles, underlayments, caps, nails, and venting. Most major manufacturers create their brands around a whole roof system. By installing the